Specialized search topics for intelligence professionals industry analysis and reports on robust research methodology that spans broadly across the sectors and provides deep insights into specific markets and industries. Information is everywhere intelligence is harder to come by from strategic overviews of your business's competitive environment through to specific competitor profiles, b2b international's tailored competitive intelligence research is designed to meet your unique needs and include. Competitive intelligence (ci) is the collection and analysis of information to anticipate competitive activity, see past market disruptions and dispassionately interpret events it is an essential component to developing a business strategy. Competitive intelligence is a field of strategic research that specializes in the collection and analysis of information about rival firms don't worry: this doesn't require dumpster diving or. The institute for competitive intelligence was founded in 2004 to provide professionals with a solid and flexible competitive intelligence training program to become a certified ci professional.
For seven years, he guided the healthcare practice of the competitive intelligence firm, fuld & co, as vice president and us research director arjan singh plans, designs and runs competitive war games/competitive & strategy simulation workshops since 2013 he has run 23 war games/workshops globally. Competitive intelligence essentially means understanding and learning what's happening in the world outside your business so you can be as competitive as possible it means learning as much as. Market research companies specializing in the assessment of competitive environment within a product or service category select a firm to provide actionable intelligence by evaluating competitor efforts such as sales, marketing, employment activities, acquisition strategies, pricing, patents and manufacturing capabilities. Competitive intelligence is an acute type of market research conducted by a business with competitive intelligence, businesses use the same type of tactics utilized when conducting market.
Competitive intelligence is the core of competitive strategy why do evidently great organizations with great products, wise managers, and other successful strengths, go out of business economies of scale, the foundation on which big companies have based their dominance in the industrial era, is no longer an advantage. Competitive intelligence research is simply the act of investigating and monitoring the actions of your competitors in order to develop your own business strategy ultimately, the greater your knowledge of competitor activities, the easier it is going to be to differentiate. What is competitive intelligence competitive intelligence (ci) is the process of monitoring the competitive environment ci enables senior managers in companies of all sizes to make informed decisions about everything from marketing, r&d, and investing tactics to long-term business strategies. Tyson heinz is a leading competitive intelligence research and consulting firm trusted by the world's top companies.
Competitive intelligence takes market research a step further, allowing a bird's eye view of trends, competition, and consumer behavior to come up with accurate predictions of where the market is headed. The challenge is that gathering competitive intelligence is a skill and you would either have to develop the talent on your own staff or hire it from somewhere else, he says. Unlike similar tools, however, spyfu is a tool dedicated solely to competitive intelligence research an overview of the domain dashboard within spyfu it's actually pretty remarkable how much data spyfu can provide, even for basic or cursory searches.
Home research services research services competitive intelligence in this information age, we have access to far more competitive data, far more quickly, than we have ever had however, the amount of information available to us does not necessarily correlate with its value. Cbig competitive™ intelligence builds on our cbig marketing™ analytics service, augmenting previously established research/analytic capabilities to more accurately measure and compare our customers' competition in terms of product offerings, pricing models, organizational structure, and even business practices. Because of our unique background in competitive and market intelligence, voice of physicians provides a level of strategic and competitive analysis that pure market research firms lack while we still provide the standard quantitative and qualitative information, we are able to frame it in the context of the competitive landscape. In practice market intelligence tends to refer to the branch of market research called market assessment research, which is designed to help a company establish a foothold in a market, or increase its presence in a market.
Home blog competitive intelligence research posted in blog , research & intelligence by rob corrao last week i talked about secondary research, which is the investigation of information that already exists - it's the most common way organizations gain knowledge for competitive intelligence (ci. The term competitive intelligence might make you think of corporate spy games, but it's actually an ethical, simple and valuable technique that can aid your market research. Sedulo group is a full-service competitive and market intelligence consultancy offering a wide variety of primary research-based services sedulo group is a full-service competitive intelligence & market intelligence firm offering a variety of services including primary and secondary research. Strategic and competitive intelligence professionals (scip) building leadership in advanced decision-support skills we are a global community of business experts across industry, academia, and government who come together to build and share strategic intelligence, research decision-support tools, pr.
Competitive intelligence research design must consider the feasibility of collecting desirable data, the relative cost of potential strategies, and the options for metrics to determine research effectiveness. Competitive intelligence (ci) is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in strategic decision making for an organization. Competitive intelligence + market research solid tumor reports oncrg's suite of integrated, evergreen resources keep pace with rapidly shifting landscapes in 13 solid tumor drug markets.