The marketing mix of parle-g is based on what is commonly known as 4 ps the 4 ps stand for product, price promotion and place. Parle g report pdf, marketing strategy of micromax pdf free download, pdf of promotional mix of parle g, marketing strategy of bsnl pdf, bcg matrix for parle in pdf, marketing strategy for soap pdf, marketing strategy of nike pdf. Competitors - parle glucose also known as parle-g (g for genius) is manufactured in india by the parle products which is one of the oldest brand names and the biggest selling biscuits in india market share - parle-g has a market share of 70% in the biscuit industry in india followed by britannia, tiger with 17-18%, and sunfeast of 8-9% share. Parle has followed a low-cost strategy in order to establish a market leader position this is the backbone pricing strategy of the parle brand as a part of its marketing mix the low price of the parle products along with the promise of high quality helps in fighting the competitors. Journey of parle-g started in 1939, when parle product pvt ltd launched its first biscuit brand in india a cream-coloured, yellow-stripped, wax-paper wrapper with a photo of a cute young girl, containing 10-12 biscuit with the company's logo on it and you would know these are parle-g biscuits.
Parle-g is consumed by people of all ages, from the rich to the poor, living in cities & in villages ´ parle company practices mass marketing for parle- g which appeals to masses it is a product liked by everyone and does not cater only to a specific group or part of the whole market. Introduction p & g is a fast moving consumer goods multinational corporation based in downtown cincinnati, ohio the company was founded in 1837 by william procter, candle maker and james gamble, a soap maker. The marketing mix of parle g shows the 4p's of parle biscuits which is one of the most trusted names amongst indian brands and is the oldest biscuit brandits parent company parle products was established in the year1929 and the company started the manufacturing of biscuits in the year 1939.
Marketing mix mkt 421 december 17, 2012 scott raasch marketing mix one of the traditionally used marketing tools by the firms to achieve its marketing objectives is the marketing mix for growth and survival of an organization the marketing mix plays a vital role. Marketing strategy of parle-g ppt - download as powerpoint presentation (ppt / pptx), pdf file (pdf), text file (txt) or view presentation slides online scribd es red social de lectura y publicación más importante del mundo. Parle-g marketing strategy discuss parle-g marketing strategy within the marketing management forums, part of the publish / upload project or download reference project category this is a powerpoint presentation about how parle used the marketing mix to promote its flagship brand parle-g its better. Parle - g - parle g is one of the most widely distributed biscuit brands in india and has fantastic mass appeal many people love to have parle g with their evening tea or coffee many people love to have parle g with their evening tea or coffee. Parle products is one of the world leaders in biscuits and confectionery we retail at major grocery chains across canada, usa, uk, australia, new zealand as well as the middle east and have manufacturing facilities in cameroon, nigeria, ghana, kenya and ethiopia.
Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal achieving a sustainable competitive advantage strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives. The brandguide table above concludes the parle g swot analysis along with its marketing and brand parameters similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Search results for 'marketing mix of parle agro' mcdonald's need for localization in the company's global and local marketing mix in order to appeal to the indian culture. A marketing strategy is the planning and deployment methods used to obtain customers for an organization the marketing strategy involves segmenting and targeting which markets will be most. The 4 p's are part of the marketing mix, meaning the ingredients that combine to capture and promote a brand or product's unique selling points, those that differentiate it from it's competitors this proposed classification has been used by marketing companies, branding agencies and web design companies throughout the world.
Latest strategy: as part of its marketing initiative, parle products has recently adopted a major pricing strategy whereby a 5 kg 'parle-g' atta will be available to consumers and, along with 'parle- g' biscuit pack for free at rs 90. Marketing analysis of parle chapter-3 products & marketing mix of products 1) parle-g product: parle-g parle-g or parle glucose biscuits are one of the most popular confectionary biscuits in india parle-g is one of the oldest brand names in india and is the largest selling brand of biscuits in india.